ISOLATIONRUN.ORG
My Role On The Team
Isolation Run was an initiative created during the COVID-19 pandemic as a way to raise funds for local hospitals and healthcare workers. I was able to support the organization’s goals through my role as Social Media Coordinator and Content Creator. I was able to explore my storytelling abilities, and raise awareness around a brand that wasn’t my own. I helped shift the aesthetics (of IG, all their social media?) to a recognizable style, and provided consistency in the content posted. This elevated the perceived professionalism of the movement’s social media, therefore facilitating the recruitment of additional participants and charities.
Diversity & Inclusion In Social Media Posts
In trying to keep the content as diverse and inclusive as possible, I ensured the stories I featured for #MondayMotivation posts included athletes and inspiration from all walks of life. From recognizing National Aboriginal History Month (through Tommy Longboat), featuring Nike’s BeTrue campaign (which focused on the LGBTQIA+ community), to celebrating Black athletes’ (like Guor Maker and Eliud Kipchoge) contributions to the running world, various people and communities were highlighted.
This post is an example of one story I used for #MotivationMonday as a means to recognize National Indigenous People’s History Month:
“In continuing recognition of Indigenous Peoples Day, we present for #MotivationMonday the story of one of Canada’s most famed athletes and “Canada’s Greatest long-distance runner", Tommy Longboat.
From the Onodaga Six Nations Reserve near Brantford Ontario, Longboat went on to be the first Indigenous/Canadian athlete to win the Boston Marathon in 1907 by setting a course record of 2:24:24 at 19 years old, and then served in the First World War in 1916, being injured twice as a messenger runner in the trenches.
Sometimes running in isolation means more than physically running solo. Confronting racism and prejudice daily despite his contributions to his country and to the sport of running, Longboat went on to prove himself as the first world-class non-white marathon runner to be of historical importance that reaches beyond Canada.
Overcoming many adversities and not being easily reduced to a stereotype during his time helped pave the way to a "dimension of inclusiveness that would enrich the sport, making running a social leader benefiting Ethopian and Kenyan athletes when their turn came to win marathons in Longboat’s footsteps”.
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To read more, check out CanadianRunningMagazine link in our bio for the day or google Tommy Longboat thereafter to learn more!
Cover credit: iRunMagazine/N.Bertin
Image credit: Liberty And Archives Canada (Mikan 3194329)
Transforming The Instagram Feed:
Where @IsolationRun Started
Before joining the team, this is where the @IsolationRun Instagram page was aesthetically
Where @IsolationRun
is Now
Forming a sense of consistency through cyan and orange hues in keeping with brand guidelines, I cleaned up the highlights with more visually pleasing icons, and ensured there was a flow to the page’s grid to help elevate the account to a more professional standard.
Content Creation: Video
Fundraiser Showcase: Hildi Wolfish
The video above was created to showcase one of Isolation Run’s inspirational participants. I produced this shoot from concept to completion. Starting with an interview I assembled a story using her own works then shot and edited the footage I captured to create the final product.
Exercise Tips With Dana Fradkin:
As part of a weekly series, I worked with actor Dana Fradkin to film exercise tips to help keep participants of Isolation Run motivated and active throughout their fitness fundraising journey. Combining filming, motion graphics, and formatting for social media optimization, this project was challenging, but also rewarding when the different components would come together each week.
Sensationalizing The Stories Section
In addition to creating quality content for the main feed, I made it a point to ensure the content in the stories was just as engaging, and also relevant to trending topics.
Arc’teryx X Isolation Collaboration: Steps Challenge/Giveaway
After acquiring Arc-teryx as a brand sponsor, we utilized the opportunity to get more participants and increase fundraising by organizing a giveaway. I put together this video and coordinated the premise of the contest where the participant who raised the most money, and the participant who accumulated the most steps in the month of July would win a prize.