SamsungCanada x Phraction | Cheil Worldwide Agency

 
SamsungCanada x Phraction

Galaxy S9+Influencer Campaign

Approached by Cheil Worldwide on behalf of Samsung Canada, I was recruited to be one of 9 social media influencers to promote Samsung’s newest Galaxy S9+ smartphone. Given full creative freedom, I captured engaging imagery and video using the device, supplying them with assets for their Instagram and Facebook pages. The results were also posted on my own social media page @phraction.

Street Double Exposure
Dark Selfie

This seamless carousel was uploaded to my @phraction instagram account to showcase the phone’s many features such as variable aperture, low light capabilities, and the dual telephoto/wide lens combination.

I was invited to a soft launch of the Galaxy S9+ at the Samsung store in the Eaton Centre where we were able to test the devices in a studio setup. The organizers then took us to V1 Studio, and Future Food Studio where demonstrations were set up for myself and the other influencers to capture various experiences with the smartphones. The video above was shot by me entirely on the Samsung Galaxy S9+, and edited via FCPX.